Search Engine Optimization: What is it?
Search Engine Optimization (SEO) is a crucial process that involves optimizing web pages to improve their visibility in relevant online searches. By enhancing SEO, websites have a higher chance of appearing closer to the top of organic search results on platforms like Google. This can significantly increase website traffic, attracting thousands of viewers per month or even more.
According to WPBeginner - WordPress Tutorials, the first three organic search results on Google typically receive around 70% of the web traffic related to a specific query. This statistic highlights the importance of well-executed SEO for businesses, particularly for new ventures aiming to build brand awareness and generate revenue. Effective SEO practices can act as a saving grace, enabling businesses to establish their online presence and reach a wider audience.
Want to learn more about Search Engine Optimization? Check out our blog on "Mastering SEO: A Beginners Guide for Small Rental Businesses"!
What are the most important things to know regarding SEO?
Here are some key terms you should know:
- SERP (Search Engine Results Page): The page displayed by search engines in response to a user's query, where your website can appear.
- Title Tag: The main text that describes your webpage; this is displayed on the main URL to your page on search engines. A Title Tag should be no more than (Example: Affordable Construction Equipment Rental - RentAllCo)
- Meta Description (AKA SEO Meta Data): A brief description of a page's content, shown under the title tag on search engine results pages.
- Keywords: Specific words or phrases that describe the content of a page, which users might use to search for your site.
- Keyword Phrases: Groups of two or more words that are used together in search queries, targeting more specific searches than single keywords. The content on your page does not need to perfectly match a keyword phrase to rank highly for it; you simply must use close key phrases that Google will understand as relevant. (Example: “Inflatable Bouncer Safety” ranks high for the query “Bounce house safety rules”).
How do I make my Storefront SEO-Friendly?
In TapGoods PRO, you can fill out the SEO Meta Data on various pages, which is used to quickly target keywords and keyword phrases that you want your pages to rank for. However, it is important to note that the availability of this feature is dependent upon the level of your TapGoods Storefront subscription.
The SEO Meta Data feature is available for the following pages:
- Storefront Cart [Storefront+ Cart]
- Storefront Pages [Storefront+ Complete]
- Items, Purchases, and Bundles [Storefront+ Cart]
- Global SEO + Tracking [Storefront+ Advanced]